Staying true to its name, Naariti - a combination of the Hindi words Naari (female) and Riti (tradition) - is a label dedicated to crafting graceful ethnic wear that celebrates the nation’s enduring and evolving relationship with design. Whether through rich Amritsari jacquards, modern ikat prints, or timeless chikankari embroidery, we strive to deliver a product deserving enough of the graceful and powerful woman that dawns it.