Naariti is part of the Sahib Ditta Mal Surjit Singh group, a leading force in the Indian ethnic wear industry with a history spanning almost eight decades.

In 1947, Bhai Sahib Dittamal Ji - a young man displaced by partition - found himself in Delhi with only a few remnants of his past life. With the bit of money he could fit in his pockets as his family and he escaped their ancestral home on the eve of partition, he bought a tiny store for wholesaling dress materials and fabrics amidst Delhi’s bustling Chandi Chowk market. Store number 4805 in Katra Subhash could only fit a few customers at a time, but that did not stop Bhai Sahib Dittamal Ji from achieving rapid success. In a short period, Bhai Sahib Dittamal Ji’s wholesale business - Sahib Textile Private Limited - became the most reputed wholesale avenue for women’s ethnic wear in the city. And as the reputation grew, so did the store, as the company acquired adjoining plots.

Over the decades, the company has evolved with each generation of the family, leading to ventures into manufacturing, namely Naariti. Reputed as one of the most respected manufacturing labels in the B2B ethnic wear world, Naariti’s strength lies in its graceful aesthetic and superior quality.